CAFE

Creative with a Voice

Brand:

CAFE

Role:

Design Director

Skills:

Branding, Design, Content Creation

Team:

Some Spider Studios

Industry:

Digital Media, Editorial

Mission : Establish the CAFE.com brand identity, developed in partnership with former U.S. Attorney Preet Bharara and Some Spider Studios. Strive to strengthen democracy and explore issues of justice and the rule of law.

Tactic : Develop identity packages for CAFE’s portfolio of media including podcasts, editorial videos and interactive content. Optimize creative across multiple social, digital and affiliate channels.

Result : Anchored by the award winning weekly podcast “Stay Tuned with Preet”, CAFE’s intent to reach future young leaders with informative and engaging content has grown the brand into a trusted voice, bringing issues that threaten equal justice and the rule of law to the forefront.