Creative & Design Director
ESPN+ Brand Launch
ESPN+ Launch Sizzle
April 2018: ESPN & Disney turn a spotlight on its first direct-to-consumer offering, the live sports and originals streaming service ESPN+.
Within 5 months ESPN+ reached over 1 million paid subscribers. This was achieved through tight collaboration across Disney Streaming Services multiplatform media teams, technology innovations, and distribution channels, built-in support of streaming needs of tomorrow, today.
Client: Disney Streaming / ESPN+
Agency: ESPN Creative Works / Jelly Fish
Creative Director: David Santana
Design Director: Matthew St. Pierre
Art Director: Katrina Cheban
Motion Director: Frank Lee
Copywriter: Taylor Smith
The Launch of ESPN+
Building a Creative Performance Marketing Platform
A creative team built to keep pace with the editorial speed of live sporting events and the changing landscapes of digital streaming.
With a data-driven approach and close collaboration across brand, marketing, data & technology teams worked to establish marketing products that balanced performance as well as design.
Content-Specific Marketing Landing Site & Subscription Log-In
In-App Paywalls & Featured Content
Marketing Landing Site
Creative, Data & Audiences
Subscription Campaigns
Great creative teams take data, strategy and digital capabilities and turn them into visual and engaging content.
Within our test and learn framework each subscription campaign was uniquely built to capitalize on trends, user and survey info, past performance metrics and a passion for all things sports.
Get To Know ESPN+ Campaign
The Rick: Offical Streaming Services
Start Your Free Trial: Campaign
Marketing Landing Site
Dynamic Engagement
Life-Cycle Marketing
As narratives change good products can swiftly change to take advantage.
Together with life-cycle and ad-ops, creative worked to develop products that could take advantage of pre-existing API's to create creative executed dynamic assets with a focus on Retention, Acquisition and Awareness.
Dynamic Retargeting Display Ads
Dynamic Retargeting
Content Showcase
Question Answer
Sports Specific
Email Marketing
Transactional Email
Welcome Series
Weekly Newsletters
